Product Image Size — Amazon, Shopify & Etsy
Amazon recommends main product images at 2000 × 2000 pixels so buyers can zoom, Shopify stores square images at 2048 × 2048 px, and Etsy prefers at least 3000 × 3000 px. Selling on all three means one optimized master image and per-platform exports.
Each marketplace has its own pixel minimums and file caps, and getting them wrong costs you zoom capability or slows your listing. The good news: one high-resolution square image covers all three if you export it at the right sizes. This guide gives the numbers, then points to a tool that resizes and compresses without a design app.
Marketplace Requirements in One Table
| Platform | Recommended size | Minimum | File limit | Background |
|---|---|---|---|---|
| Amazon | 2000 × 2000 px | 1000 × 1000 px | 10MB | Pure white (RGB 255,255,255) |
| Shopify | 2048 × 2048 px | 800 × 800 px | 20MB | White or transparent for some |
| Etsy | 3000 × 3000 px | 2000 × 2000 px | 20MB | White or transparent |
| eBay | 1600 × 1600 px | 500 × 500 px | 7MB | White |
Why Square and Why 2000px+
Every one of these platforms renders product photos square in search and gallery views, and 2000px or higher enables the zoom that drives conversions. A 1:1 ratio at 2000 × 2000 gives you zoom on Amazon and a crisp base to crop for Shopify and Etsy. Shooting square at a high resolution once beats re-shooting per platform.
How to Prepare a Listing Image
- Start from a square master, ideally 3000 × 3000 px or larger.
- Resize down to each platform’s target — 2000 × 2000 for Amazon, 2048 × 2048 for Shopify.
- Compress to keep the file under the platform cap without losing sharpness.
- Export as JPG for white-background listings, PNG only when transparency is required.
Keep one master, export many
Edit and save one 3000×3000 master, then export resized copies per platform. Re-editing per marketplace wastes time and invites inconsistent images.
Related Tools
Frequently Asked Questions
What is the best Amazon product image size?
2000 × 2000 pixels. Amazon recommends square images at 2000px or more because it enables the zoom feature buyers expect. The minimum is 1000 × 1000 px.
What size should Shopify product images be?
Square images at 2048 × 2048 pixels work best on Shopify, with a 20MB file cap. The minimum is 800 × 800 px, but larger keeps images sharp on retina screens.
What is the ideal Etsy listing image size?
Etsy recommends 3000 × 3000 pixels, with a minimum of 2000 × 2000 px and a 20MB cap. The first image appears in search, so make it square and clear.
Can I use the same photo on Amazon, Shopify and Etsy?
Yes — start from one high-resolution square master and resize it for each platform. That keeps your product images consistent and avoids re-shooting.
Does the background have to be white?
Amazon requires a pure white background (RGB 255,255,255) on the main image. Shopify and Etsy are more flexible and allow transparency or white.